Direct Line Pay Vaccinations

Each year, many dogs fall sick from illnesses that could have been prevented with vaccinations, such as canine flu, kennel cough and other respiratory diseases. Yet research* for Direct Line Dog Insurance reveals that many dog owners are putting their the lives of their dogs at risk as one in 10 (11 per cent) admit their dog’s jabs are not up-to-date.

For many, cost is an issue and a trip to the vet doesn’t come cheap - dog owners spend a staggering £1.5 billion** on vet fees each year. However, according to Direct Line, 62 per cent of dog owners don’t have insurance in place to cover costs so they have to resort to other measures to pay for their pet’s treatment. Worryingly, 17 per cent have delayed treatment for their dog in an attempt to avoid the costs.

Chris Price, Head of Direct Line Dog Insurance , said: “Our research shows that one in ten owners admit their dog’s vaccinations are not up-to-date. However, regular vaccinations can play a major role in disease prevention in dogs and help to ensure that they remain in the best of health.

“Direct Line Dog Insurance is aware that the costs of vaccinations can be a daunting prospect for dog owners and so we are offering our new customers £20 towards that cost to help them immunise their pets***.”

Victoria Stilwell – Celebrity Dog training Expert from Channel 4’s ‘It’s Me or the Dog!’ comments: “Providing your dog with good health care is paramount to being a responsible owner. Vaccination prevents many debilitating and sometimes fatal diseases that would need veterinary intervention and ensures that your dog lives a longer, healthier life.”

Direct Line Dog Insurance offers:

Insure more than one pet with Direct Line and customers receive a discount
Direct Line can pay the vet direct
A pet is covered per condition, so there’s no restriction on the number of times a customer can claim
There is a fixed one-off excess for each condition
If a policyholder is hospitalised, Direct Line will pay up to £1000 for the pet’s boarding costs

* Research conducted by YouGov for Direct Line Pet Insurance amongst 1,136 GB dog owners. Fieldwork was undertaken between 12th and 17th January 2007. The survey was carried out online. The figures have not been weighted.

** Source: Defra, 2006 quote that 24% of British people own a dog. 24% of 45,731,000 (GB population from ONS) is 10,975,440 dog owners in Britain. YouGov research shows dog owners spend an average £144.53 a year on vet fees so £144.53 x 10,975,440 is 1,586,280,343.

*** Direct Line Pet Insurance is offering £20 towards the cost of vaccinationsfor policyholders that insure their pets with Direct Line before 30th June 2008. If the price is less than £20, Direct Line will cover the actual cost. Customers can redeem the £20 offer within the first 12 months from the start date of their policy.

You can buy/renew your Direct Line Dog Insurance online from: www.directline.com

Latest News

Comment on this Page | Send us Anonymous Feedback